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Business, general

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The loyalty paradox

Article Abstract:

Brand loyalty is one of the main objectives of marketing. Customer satisfaction leads to customer's loyalty towards a brand. The factors that lead to disintegration of this loyalty are discussed. The benefits and disadvantages of brand loyalty are examined.

Author: Shultz, Don E.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
Evaluation, Brand choice, Customer satisfaction

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Look for the I

Article Abstract:

Tips to marketing and sales executives to maintain the balance between individual and collective identities, efforts and outcomes are detailed.

Author: Locander, William B., Luechauer, David L.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Sales managers

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Simply SIVA

Article Abstract:

A marketing mix model comprising of solution, information, value and access (SIVA) for an organization is presented.

Author: Dev, Chekitan S., Shultz, Don E.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
Analysis, Associations, institutions, etc., Marketing models, Organizations

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Subjects list: Methods, United States, Management, Marketing, Company business management
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