The loyalty paradox
Article Abstract:
Brand loyalty is one of the main objectives of marketing. Customer satisfaction leads to customer's loyalty towards a brand. The factors that lead to disintegration of this loyalty are discussed. The benefits and disadvantages of brand loyalty are examined.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
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Look for the I
Article Abstract:
Tips to marketing and sales executives to maintain the balance between individual and collective identities, efforts and outcomes are detailed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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Simply SIVA
Article Abstract:
A marketing mix model comprising of solution, information, value and access (SIVA) for an organization is presented.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
User Contributions:
Comment about this article or add new information about this topic: