The mass medium of tomorrow
Article Abstract:
At point of sale means where the people come to buy goods and services. At point of sale the consumers will have more control and relevance over marketing communications. At point of sale becoming tomorrow's mass medium is analyzed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Analysis, Point-of-sale advertising, Point of sale advertising
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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Trust or burst
Article Abstract:
The importance of trust and faith in managing a successful business organization is discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Management dynamics, Venture Analysis, Management, Influence, Business enterprises, Company business management, Business success, Trust (Psychology), Faith
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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Leave it blank
Article Abstract:
The methods of effective marketing management are described.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Marketing Management, Administration of Marketing, Methods
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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Subjects list: United States
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