The new learning curve

Article Abstract:

The significance of organizational learning in successful marketing is examined. Marketing leaders must put forth a learning agenda to enhance their strategic role and relevance. And that learning agenda must help marketers create increasingly clear and defensible linkages between marketing budgets, campaigns, interactions, organizational management efforts and scorecards.

Author: Demma, KenBaker, Julie Phillips, Budds, Niall
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
Organizational learning

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Building relationships

Article Abstract:

Creating good relationships with customers and trading partners can provide businesses with competitive advantage. Results of a study on how firms use deliberate partner selection and the effect of dedicated relationship investment are discussed.

Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2008
Marketing procedures, Alliances, partnerships, Venture Analysis, Business enterprises, Alliances and partnerships, Customer relations

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Subjects list: United States, Analysis, Marketing management
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