Silent tracking
Article Abstract:
The legal aspects associated with the using of RFID (Radio-frequency identification device) in retail trade are discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing, Retail Trade, Radio & TV communications equipment, Radio Frequency Detector Eqp, Usage, Retail industry, Technology application, RFID equipment, Radio frequency identification (RFID), Radio frequency identification
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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On the mark
Article Abstract:
The importance of understanding trademark laws for marketers to safeguard their brand names is discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
General services, Management dynamics, Advertising, Patents & copyrights, Management, Interpretation and construction, Safety and security measures, Intellectual property, Marketing industry, Brand name products, Brand names, Company business management, Marketing executives, Trademark law
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
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Subjects list: United States, Laws, regulations and rules, Government regulation
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