The new value in a digital brand: to succeed online, companies must fulfil a whole new set of expectations from their customers
Article Abstract:
The challenges facing online marketers are discussed. In the online marketplace, attention must focus on ensuring complete, and totally satisfying, customer experiences, rather than on creating brands.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
Management, Electronic commerce, E-commerce
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
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Pop turns traditional for its financial backing
Article Abstract:
The financial aspects of Australian super band Killing Heidi are being closely supervised by their manager and financial adviser.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
Australia, Finance, Popular culture, Popular music, Killing Heidi (Music group)
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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