The year of marketing directly
Article Abstract:
Issues are presented concerning the predictions which have been made for the direction which will be taken by marketers in 2001. The growing importance of cross-promotions and the value of the internet are discussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
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Marketing feats and flops - of 2000
Article Abstract:
Issues are presented concerning the marketing successes and failures of 2000. The marketing of pop groups, food, computer games, cruise liners, mobile phones, rail links, radio stations and WAP phones is discussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
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Gay marketing grows up
Article Abstract:
Issues concerning the pitfalls and innovations encountered by firms which specifically market goods and services at the gay and lesbian community are discussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
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