Timex pursues hip, younger set in ads for its new iControl watch
Article Abstract:
Timex has tapped Fallon agency for its $13 million ad campaign to promote the iControl watch in edgy TV commercials directed by Tim Burton. The weird fantasy-film-like ads from the director of 'Beetlejuice,' 'Edward Scissorhands' and other strange masterpieces are directed toward the youth market with music by the Dust Brothers. iControl digital watches will carry the tagline, "ridiculously easy to use".
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2000
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Sydney yields few ad champions
Article Abstract:
The Sydney Olympics yielded the best and worst of television advertising this year, as NBC squeezed in as many commercials possible. Some ads attempted and succeeded at humor, others were outright treacly and a few managed to be entertaining without managing to sell their products.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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