To compete with giants, choose your niche

Article Abstract:

Ryka Inc designed athletic shoes specifically for women. The company realized that women needed shoes designed for women to reduce the number of injuries experienced during exercise. Ryka was ahead of larger competitors with its design and focused market.

Footwear, except rubber, not elsewhere classified, Management, Column, Design and construction, Athletic shoes, Athletic shoe industry, Ryka Inc., RYKA

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How to choose the right doctor

Article Abstract:

Asking friends and respected associates for physician recommendations is a good idea, as is checking on a doctor's credentials and accreditations. Topics to discuss with a doctor include fees, emergencies and second opinions.

Physicians, Medical professions, Appointments, resignations and dismissals

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What you lose when you miss sleep

Article Abstract:

Physicians and researchers claim that chronic sleep deprivation can weaken concentration, decision-making skills and work efficiency. Advice for improving sleep habits is provided.

Physiological aspects, Sleep deprivation

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