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Toward an understanding of the distraction construct in marketing

Article Abstract:

The distraction construct is analyzed to determine potential applications for marketing research. A conceptual model of distraction is developed following a literature review and this model is used to set a distraction scale. Convergent, discriminant and nomological validity of the distraction scale was established using a sample of 180 students while another sample of 64 students helped determine individual differences in distraction. The second sample also showed the relationship between distraction, recall beliefs, factual recall and forgetting.

Psychological aspects, Models, Marketing research, Market research, Consumer behavior

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An exploratory study on accounting for quality management in China

Article Abstract:

The results of a survey study on the applicability of the quality-oriented accounting measures under the business environment in China are presented. It was found that Chinese business managers and accountants have generally recognized the importance of quality management to firmsE survival and growth.

United States, Methods

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The shielding effects of brand image against lower quality countries-of-origin in global manufacturing

Article Abstract:

Two studies indicate that manufacturing companies with well known brands are able to sell more lower quality goods than those with lesser-known brands.

Marketing procedures, Manufacturing industry, Manufacturing industries, Company marketing practices, Brand identity

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