Up close and personal

Article Abstract:

Several mid-tier accounting firms are spending more on marketing and research to find new opportunities for growth, with the aim of attracting clients away from the Big Four Firms. The big selling point for the mid-tier firms is providing clients with good service and access.

Marketing, Company marketing practices

---

The specialist: Maurice Watson's link with a US client took him into a new type of work that has become a habit

Article Abstract:

Maurice Watson, the founder of Watson Business Accountants says that one-third of his practice fees come from accounting services for overseas companies that are establishing in Australia. Watson started his accounting practice in 1993 in the suburb of Chatswood.

Sales, profits & dividends, Management dynamics, Management, Beliefs, opinions and attitudes, Company sales and earnings, Company earnings/profit, Company business management, Watson, Maurice

---

Regional and relevant

Article Abstract:

The details pertaining to the branding strategies adopted by RSM Bird Cameron for its clients, and for which it has won the BRW Client Choice Awards in the Best Medium Accounting Firm category for the year, 2006, are presented.

Periodicals, Achievements and awards, Periodical publishing, Business Review Weekly (Periodical)

Similar abstracts:

• Abstracts: New push for share plans. Everyone gets a share. Equitable equity
• Abstracts: Lloyd's leaps in. Split personality makes little sense. Marriage of convenience
• Abstracts: Phone alone. Dial into the future. Hold the line
• Abstracts: Intimidated by auctions? Hire a buyer. Wine dreams. The new professionals
• Abstracts: How the sectors compare. Future fortunes. DIY funds: time to choose

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.