Value, not volume
Article Abstract:
Differentiated pricing allows the marketers to reach wide spectrum of customers by attributing optimal price and value to the commodities, irrespective of their volume of production. The article dispels the traditional misconception that the profit margins and volume do not go hand in hand.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
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Pricing gets creative
Article Abstract:
The categories of pricing mechanism and the methods for getting the right pricing done are presented. The influence of customer perception and behavior on pricing is also discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
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Pricing practices that endanger profits
Article Abstract:
Proactive pricing requires understanding customer price perceptions, day-to-day pricing management and price/corporate value perceptions.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
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