WPP's acquisition diet: small potatoes
Article Abstract:
WPP Group will announce its annual results tomorrow and is expected to announce a continuation of its strategy of acquiring small interactive and health-care marketing consulting firms. WPP is likely to announce pretax profit of around 253 million Pounds sterling ($401.6 million), up from last year. Chief executive Sir Martin Sorrell seems likely to continue the firm's practice of acquiring Internet firms and getting cash out of them by floating them on the market.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2000
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Viagra Europe ads to focus on symptoms
Article Abstract:
Pfizer's European ad campaign for impotence drug Viagra won't mention the drug directly, but will instead discuss the symptoms of erectile dysfunction, suggesting that afflicted persons see their physicians for treatment. This so-called symptom advertising is a way around strict European Union regulations that forbid pharmaceutical firms from marketing prescription medications directly to consumers. The London office of McCann Erickson will design the ad campaign.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2000
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EU's merged ad shops need to produce
Article Abstract:
WPP Groups' takeover of Young & Rubicam will force the world's best ad agency to show the world that the deal will pay off. Meanwhile, Europe will probably see less in the way of ad mergers because of an industry slowdown. WPP's chief Martin Sorrell has been planning for an economic lag by hiring free-lancers and cutting fixed-costs. The industry actually sees more optimism in Europe than the U.S., making the newly merged Publicis, Saatchi & Saatchi.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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