Size matters

Article Abstract:

The likely trends in world's advertising industry, consequent to globalization are discussed. It is expected that the industry will be broken down into two segments wherein the larger globalized companies and boutique agencies will drive the medium size agencies to extinction.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
Forecasts, trends, outlooks, Advertising, Forecasts and trends, Market trend/market analysis, Marketing industry, Small and medium sized companies, Industry forecasts

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Adland's great depression

Article Abstract:

The problems such as lack of growth in revenue and decline in the status and influence of ad agencies are pushing down the advertising industry into a great depression. Methods such as value-added services that help the ad agencies to come out of the depression are suggested.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
Sales & consumption, Advertising agencies, Management dynamics, Agencies, Methods, Management, Company business management, Revenue, Industry sales and revenue

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