Web surfers today, loyal e-buyers tomorrow
Article Abstract:
Teenagers between the ages of 14-17 are comfortable with using the Internet and are likely to develop brand loyalty through Internet advertising and eventually become a large market for electronic commerce purchases. A Roy Morgan Research Centre survey reveals that 32% of that age group are regular Internet users. Thirty-six percent expressed a clear interest in Internet shopping. Teenagers are cynical about television advertising, but are receptive to the interactive nature of Internet advertising.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1999
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BA overhauls the fleet with a bed for business
Article Abstract:
Issues are presented concerning the 1.5-billion Australian dollars which will be spent by British Airways on the revamping of its passenger services. The installation of business-class seats which convert into beds is discussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
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Go ahead sell me something
Article Abstract:
Issues concerning the increased use of permission marketing through the Internet are discussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
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