Web surfers today, loyal e-buyers tomorrow

Article Abstract:

Teenagers between the ages of 14-17 are comfortable with using the Internet and are likely to develop brand loyalty through Internet advertising and eventually become a large market for electronic commerce purchases. A Roy Morgan Research Centre survey reveals that 32% of that age group are regular Internet users. Thirty-six percent expressed a clear interest in Internet shopping. Teenagers are cynical about television advertising, but are receptive to the interactive nature of Internet advertising.

Australia, Telegraph & other communications, Video Retailing Service, All Other Information Services, Statistical Data Included, Teenagers, Youth, Electronic commerce, E-commerce, Home shopping, Brand choice, Internet/Web advertising, Internet advertising, Echo boom generation

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BA overhauls the fleet with a bed for business

Article Abstract:

Issues are presented concerning the 1.5-billion Australian dollars which will be spent by British Airways on the revamping of its passenger services. The installation of business-class seats which convert into beds is discussed.

Services, Airlines, British Airways PLC, Airplanes, Aircraft seating

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Go ahead sell me something

Article Abstract:

Issues concerning the increased use of permission marketing through the Internet are discussed.

Administration of Economic Programs, Marketing & Consumer Services, Internet, Cover Story

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