Where have all the gerbils gone? Super Bowl ads are out, as is naked man, as spots for dot-coms get serious

Article Abstract:

Online services have traditionally used ad campaigns based on whimsical and humorous themes in their bids to gain market share. With rising competition and expectations for results growing, however, the new trend for dot-com advertising is to utilize traditional marketing techniques such as direct-mail and promotional gifts. Dot-com companies are under pressure to justify the $3.1 billion they spent last year on advertising.

Advertising, Analysis, Advertising campaigns

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Foote Cone turns to AOL for online polls

Article Abstract:

America Online Inc. and ad agency Foote, Cone and Belding have signed a licensing agreement allowing Foote to conduct market research among AOL's 17 million-plus subscribers. As Internet usage among consumers rises, ad agencies are beginning to see the online market as a viable place to collect valuable consumer data. Market research has been thwarted by consumers' unwillingness to participate in shopping-mall and telephone surveys.

Research & development outlays, Advertising agencies, Licensing/Sales Agreements, Consumer Attitudes, America Online Inc., AOL, Contracts, Advertising research, Foote, Cone and Belding

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Old media get a Web windfall; for start-ups in a hurry, a rush to radio

Article Abstract:

Internet start-ups are in a rush to advertise on radio in an effort to win name recognition. Radio is now seeing some of the fastest growth in advertising in its history due to the boom of online business. Radio-advertising revenues from Web companies is expected to almost triple to $800 million in 1999, according to the Radio Advertising Bureau, a New York-based trade group. The rush to the low-tech medium of radio is because most Internet start-ups do not have time to create carefully formulated branding and media campaigns like those seen on television and in other media.

Radio Broadcasting, Marketing procedures, Radio, TV, publisher representatives, Media Representatives, Advertising Activity, Account Activity, Radio broadcasting stations, Radio Advertising, Promotion, Radio, Usage, Radio broadcasting industry, Statistics

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