With the Office Depot account, DeVito/Verdi will get a chance to play in the big leagues

Article Abstract:

Still considered small by New York ad agency standards, DeVito/Verdi bills about $115 million a year and employees 86 people. It just won "Best Small Agency" for the 4th consecutive year as voted by the American Assoc. of Adv. Agencies. Now it will get national exposure due to its winning the Office Depot account. The two founders believe they wouldn't be where they are today if they had accepted a dull finanacial account back in the early days, even though the account was going to be worth $16 million in billings.

Comment:

Office Depot account will give the agency national exposure

Company Planning/Goals, Marketing, Abstract, DeVito Verdi

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BBDO New York breaks down why, when, where and how young adults get information

Article Abstract:

BBDO New York conducted a study which examined consumers' attitudes towards the different forms of advertising media. The survey interviewed 104 adults, aged 22 to 34, in eight markets across the U.S.

Research Findings, Television, New Electronic Marketing, Print Media, Consumer Attitudes, Radio, Surveys, BBDO New York

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