'Wobblers' and 'sidekicks' clutter stores, irk retailers
Article Abstract:
Food and beverage makers are cluttering grocery stores with promotional displays. "We're the last five seconds of marketing before a consumer purchases," says Rob Olejniczak, director of promotional services at Miller Brewing. Marketers say that as much as 70% of purchases in grocery and drug stores are decided on the spot, in store aisles. Nabisco Holdings created a 76-inch gorilla shaped cardboard tower intended to catch the attention of toddlers. Sales of Nabisco's Barnum's Animals crackers jumped 15% in the past year. Retailers have developed strict rules about the the kinds of signs they will allow.
Comment:
Marketers are cluttering grocery stores with displays
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1998
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For Philip Morris, every store is a battlefield
Article Abstract:
Philip Morris has attained 50% U.S. market share due to its aggressive Retail Masters marketing program. Retail Masters is an eight-year-old program that rewards participating retailers with payouts based on sales and display of Philip Morris cigarette brands. Last year the Federal Trade Commission began investigating whether Philip Morris unfairly restricts the distribution of competing brands. Competing cigarette company NJR Nabisco Holdings Corp. has its own incentive program called Retail Partners and Brown & Williamson Tobacco has a program called Alliance Millennium.
Comment:
Due to Philip Morris' sales incentive program, Retail Masters, the tobacco company has more than a 50% market share
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1998
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Victoria's Secret launches cosmetics line
Article Abstract:
Victoria's Secret is launching a new cosmetics line with new advertisements. The ads will be promoting the chain's Liquid Lingerie foundation, Bronze Bombshell eyeliner, and Pink Tease eye shadow. Victoria's Secret will launch the Cosmetics line on September 15, 1998. The line will be marketed in more than 800 stores by sometime in 1999. The chain is planning TV ads for two test markets in October 1998.
Comment:
Launches new cosmetics line with television advertisements
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1998
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