Working together
Article Abstract:
The importance of a legal survey for protecting the intellectual property of an organization is discussed. The methods of conducting a legal survey are also presented.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
Patents & copyrights, Licenses, Patents & Trademarks, Analysis, Business, Surveys, Associations, institutions, etc., Intellectual property, Protection and preservation, Business surveys, Organizations
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
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In their shoes
Article Abstract:
Importance of creating a good experience for customers that will lead to word-of-mouth advertising for the product or service, is discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Economic aspects, Customer loyalty, Word of mouth marketing
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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The golden rules
Article Abstract:
The seven rules to be followed by corporate managers to prepare effective questionnaires for market research are presented.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
Strategy & planning, Market Research, Market Research & Product Development, Planning, Design and construction, Marketing research, Company business planning, Questionnaires
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
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Subjects list: Methods, United States, Marketing management
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