A clever parody: How GoodyearEs mock weather map got consumers thinking about winter tires
Article Abstract:
Goodyear tires latest ad campaign about winter tires was released in the print media mid-fall so that potential customers could be reminded that they should get their winter tires before bad weather sets in. The ad designed as a mock weather map, was something bound to be noticed by readers first thing in the morning.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Tires and inner tubes, Usage, Tire industry, GT, Winter tires, Goodyear Tire & Rubber Co., Weather mapping
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Ford meets Fear Factor
Article Abstract:
Ford's innovative reality TV-style infomercials produced for launching its new F-150 pickup and the Minivan Freestar are overviewed in this report.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Product introduction, New Products/Services, Motor Vehicles and Equipment, Ford Motor Co., Transportation equipment industry, F, Automotive industry
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Advertising
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