A star is born

Article Abstract:

Toronto-based broadcaster CHUM Television made its first attempt at motion picture production with the teen sex comedy Going the Distance. The movie has been a box-office hit, bringing in more than $1 million since its release three weeks back. The $2 million marketing campaign included advertisements in newspapers and several commercials across the CHUM stations.

Author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Works, Going the Distance (Motion picture), CHUM Ltd. CHUM Television

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McCabe calls for drug ad changes

Article Abstract:

Outgoing Canadian Association of Broadcasters president and CEO Michael McCabe addressed serious issues affecting broadcasters including regulations restricting advertising of pharmaceutical products directly to the consumer.

Author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Government regulation, Pharmaceutical Preparation Manufacturing, Pharmaceutical preparations, Ethical Preparations, Media Personnel, Drugs, Television broadcasting

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Going for the goal

Article Abstract:

Canadian broadcasting companies and marketers are trying hard to capitalize on the upcoming Football World Cup-2006. Many companies have already tied up with television channels for advertisements and sponsorships.

Author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Contracts & orders received, Advertising, Contracts & orders let, Economic aspects, Contracts, Marketing industry, Contract agreement, Media coverage, Television broadcasting of sports, Sports television programs, World Cup (Soccer), 2006 AD

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Subjects list: Canada, Television broadcasting industry, Marketing, Company marketing practices
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