Abstracts - faqs.org

Abstracts

Business, international

Search abstracts:
Abstracts » Business, international

A.L. Van Houtte

Article Abstract:

Montreal, Quebec-based gourmet coffee company, AL Van Houtte, has launched a radio campaign to support the introduction of its brand to the major markets of Ontario. Its products are already available in 300 supermarkets in the province and in 7,500 offices through coffee service partners Red Carpet and Selena. AL Van Houtte has no plans of bringing its Quebec bistro format into Ontario, reasoning that the province's locals are already educated about gourmet coffees and know that they can get this from supermarkets.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
Coffee and Tea Manufacturing, Instant Coffee

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Campbell's Soup

Article Abstract:

Campbell's Soup of Canada will launch a national advertising campaign to promote the redesigned packaging for two of its products, namely the ready-to-serve soups and ready-to-use chicken soup broth. It will also kick-off a branding campaign for its debuting product, heat-and-serve soup. The campaigns, conceptualized by BBDO of Toronto, Ontario, are due out before Christmas 2000 and will include television spots.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
Specialty Canning, Canned Soups ex Frozen, Seafood, Canned soups

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA



Subjects list: Canada
Similar abstracts:
  • Abstracts: A matter of taste. A portable war
  • Abstracts: George Cope. Revlon Canada names a new GM
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
Some parts © 2025 Advameg, Inc.