A.L. Van Houtte
Article Abstract:
Montreal, Quebec-based gourmet coffee company, AL Van Houtte, has launched a radio campaign to support the introduction of its brand to the major markets of Ontario. Its products are already available in 300 supermarkets in the province and in 7,500 offices through coffee service partners Red Carpet and Selena. AL Van Houtte has no plans of bringing its Quebec bistro format into Ontario, reasoning that the province's locals are already educated about gourmet coffees and know that they can get this from supermarkets.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Campbell's Soup
Article Abstract:
Campbell's Soup of Canada will launch a national advertising campaign to promote the redesigned packaging for two of its products, namely the ready-to-serve soups and ready-to-use chicken soup broth. It will also kick-off a branding campaign for its debuting product, heat-and-serve soup. The campaigns, conceptualized by BBDO of Toronto, Ontario, are due out before Christmas 2000 and will include television spots.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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