Activity-based costing: accounting for a market orientation

Article Abstract:

Market- and customer-oriented activities represent a major resource investment for a firm. Activity-based costing (ABC) provides an enhanced means for marketers to assess the cost-versus-benefits of such activities. This article describes the usefulness of ABC to marketers at various levels of decision making: unit level, product level, channel level, and segment/customer level. Examples are provided to illustrate the potential for improved marketing decision making when ABC is utilized versus traditional accounting systems. (Reprinted by permission of the publisher.)

Usage, Accounting and auditing, Marketing management, Cost accounting

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The pattern of MNC activity in Greece

Article Abstract:

Based on interviews of managers from 120 multinational corporations (MNC) with operations in Greece, it was found that a majority of the MNCs held majority stock in their subsidiaries and the prevalent form of entry into the Greek market is import penetration. Most of the products manufactured by the Greek operations remained in Greece but export processing may increase in the future.

Greece, Investments, Foreign corporations, International business enterprises, Multinational corporations

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M&A activity in branded food and drink

Article Abstract:

Huge fluctuations in technology and financial stock values have resulted in traditional but stable stocks, such as branded food and drink, becoming more attractive to investors concerned about a possible downturn in the global economy.

Planning, Economic aspects, Food industry, Investigations, Stock-exchange, Stock exchanges, Investors

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