Advances in export marketing theory and practice
Article Abstract:
One of the more interesting direction that marketing research needs to follow is in the conceptualization of research and the attending measurement of such conceptualization. Marketing research has concentrated on a few issues that essentially failed to measure the phonomena as a social construct. This failure is essentially tied to the flawed conceptualization of the problem which consequently failed to provide the framework for the study.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1998
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Reconsidering the problem of data equivalence in international marketing research: contrasting approaches based on CFA and the Rasch model for measurement
Article Abstract:
The authenticity of Rasch and CFA models used for addressing data equivalence problem in international market research projects is evaluated.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2006
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