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Advertising & promotions: advertising expenditure: sweet & savoury biscuits

Article Abstract:

The sweet and savoury biscuits market of Italy has spent a total of L251.9 billion in 1996 for advertising and promotions, accounting for 8.9% of the total retail sales. Sweet food products including a number of biscuit makers posted the largest expenditure for advertising and promotions among all Italian investors, totalling to L1,439 billion in 1996. The Italian sweet and savoury biscuit market, considered as a mature market, reported very strong annual market competition among makers between 1994 and 1996. Meanwhile, biscuit makers concentrated on in-store promotions with the help of supermarkets.

Comment:

Italy: Sweet & savoury biscuits mkt spends a total L251.9 bil in 1996 for advertising & promotions

Marketing procedures, Industry Market Data

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Advertising & promotions: advertising expenditure by medium: sweet biscuits

Article Abstract:

In 1996, the most important medium for advertising sweet biscuits were private television channels. In fact, in the above-mentioned year, private television accounted for 60.7% of the total 89.2% share of television advertising investments spent to promote sweet biscuits. It follows that television continues to be the most effective medium for advertising products because of it can reach the widest range of consumers. Public television accounted for 28.5% of investments, followed by periodicals with 6.0%, daily press with 2.6% then radio with 2.2%.

Comment:

Europe: In 1996 the most important medium for advertising sweet biscuits were private television channels

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Advertising & promotions: advertising expenditure by medium: savoury biscuits

Article Abstract:

In 1996, public and private television channels were dominant media for advertising savoury biscuits. Combined, television channels accounted for the 99.4% of investments on savoury biscuits by medium in the above-mentioned year. Private television accounted for 65.7% of investments for advertising savoury biscuits. Public television's contribution totaled 33.7% while radio's share in the advertising expenditure on savoury biscuits was 0.6%.

Comment:

Europe: In 1996 public & private television channels were dominant media for advertising savoury biscuits

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