An inquiry into born-global firms in Europe and the USA
Article Abstract:
The article defines born-global companies as those that internationalize at or near where they were founded, and examines key factors that drive their success. Findings from studies conducted in the United States and Denmark show that marketing competence and foreign customer focus foster success, as do differentiation strategy and product quality.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2004
United States, Europe, Management dynamics, Methods, Management, International aspects, Comparative analysis, Company business management, Corporate growth, Industry growth, International marketing
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2004
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ARR model: cross-cultural developments
Article Abstract:
The actors-activities-resources model, forms the basis of the study. Cross-cultural networks and perceptions, between Australian engineering consultants and their Thai customers are examined.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2003
Australia, Marketing procedures, Engineering Services, Thailand, ENGINEERING & MANAGEMENT SERVICES, Engineering for Plastic, Rubber Prodcts, Engineering firms, Customer relations, Business networks (Social groups)
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
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