Executive insights: an intercultural communication model for use in global interorganizational networks
Article Abstract:
An intercultural communication model is developed that could be used by a multinational corporation. Specific cultural and communication interactions were evaluated in the development of this model.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2001
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An investigation of national cuture's influence on relationship and knowledge resources in interorganizational relationships between Japan and the United states
Article Abstract:
Impact of national culture on development of interorganizational relationships is analyzed with reference to the United states and Japan.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2006
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An examination of exploration and exploitation capabilities: implications for product innovation and market performance
Article Abstract:
A study was conducted to examine the conversion of firm resources into exploration and exploitation capabilities, and the effects of these capabilities on firm outcomes. It is hypothesized that technological and marketing resources provide a foundation for establishing exploitation and exploration capabilities. The results of the survey confirm this hypothesis.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2007
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