Build-pack planning for hard disk drive assembly with approved vendor matrices and stochastic demands
Article Abstract:
A production planning problem in which customers choose their suppliers based on an approved vendor matrix is analyzed.
Publisher: Elsevier B.V.
Publication Name: European Journal of Operational Research
Subject: Business, international
ISSN: 0377-2217
Year: 2006
Marketing procedures, Singapore, Analysis, Manufacturing industry, Manufacturing industries, Production planning, Customer relations
Publication Name: European Journal of Operational Research
Subject: Business, international
ISSN: 0377-2217
Year: 2006
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Comment about this article or add new information about this topic:
The stochastic goodwill problem
Article Abstract:
Strategies for optimizing the effect of goodwill and cost-efficient advertising during product launch are examined.
Publisher: Elsevier B.V.
Publication Name: European Journal of Operational Research
Subject: Business, international
ISSN: 0377-2217
Year: 2007
Europe, Science & research, Research, Economic aspects, New products, Product introduction, Advertising expenditures, Goodwill (Business), New technique
Publication Name: European Journal of Operational Research
Subject: Business, international
ISSN: 0377-2217
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Management, Company business management
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