Are Hofstede's and Schwartz's value frameworks congruent?
Article Abstract:
The usage of Hofstede's and Schwartz's cultural value concepts for analyzing cross-cultural barriers in international marketing is examined.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2007
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Cross-cultural differences in survey response patterns
Article Abstract:
The influence of cross cultural aspects on international market research processes is examined.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2007
Market Research, Demographic aspects, Marketing research
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Branding and the externalisation of production
Article Abstract:
The brand identity management in product development outsourcing is discussed.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2006
Use of services, Product Development, Time to market, Brand identity, Outsourcing
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Analysis, Multiculturalism, World market, International markets, Management, Company business management
Similar abstracts:
- Abstracts: Pattern languages: a framework for learning. Minimally biased weight determination in personnel selection. Blockmodels with maximum concentration
- Abstracts: A framework for analysing decisions under risk. Mental representations of important real-life decisions. Generalized evaluation in decision analysis
- Abstracts: The importance of country images in the formation of consumer product perceptions. Mapping the mind of the mobile consumer across borders: an application of the Zaltman metaphor elicitation technique
- Abstracts: Axioms for the Shapley value on convex geometries. Solving a multi-objective possibilistic problem through compromise programming
- Abstracts: Average-discounted equilibria in stochastic games. Optimisation of the structure of the clinical laboratory. Stochastic games with additive transitions
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.