Athlete phobia
Article Abstract:
Canadian firms and marketers tend to avoid sponsorships for Canadian athletes because of some misconceptions. The misconceptions are that athletes are already earning enough money to support their careers, there is no guaranteed results from a corporate athletic program and that an association with athlete could result in a bad image should the athlete use banned substances. While some of the concerns are understandable, firms should realize that support for athletes is a realization that they can teach about life, perseverance, passsion, pride, dedication and determination.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Look out below
Article Abstract:
The increasing investments in small and medium marketing agencies of Canada are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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One vision, one brand
Article Abstract:
Siemens has the challenge of managing a business with many diverse branches.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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