Aids shocker: Newspapers prove an ideal medium to shake young urbanitesE complacency towards the disease
Article Abstract:
The latest campaign on aids prevention was bold and hard-hitting, the very reaction wanted to make the youth of today realize that the disease was still very much around and worrisome. The campaign took the path to provoke rather than preach the audience of the dangers and newspapers were the ideal means of coverage with its vast reach in every segment of society.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Care and treatment, Influence, Urban youth, AIDS education
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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Radical trust
Article Abstract:
The need for marketers to empower customers to communicate with one another about their products is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Forecasts, trends, outlooks, Advertising, Forecasts and trends, Market trend/market analysis, Marketing industry, Electronic discussion groups, Internet newsgroup
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Subjects list: Canada, Public relations, Company public relations
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