Molson puts Ex into ring with WWF

Article Abstract:

Molson Canada has entered into partnership with World Wrestling Federation (WWF) Entertainment of Canada and the Montreal Expos to be their title sponsor. Molson Exports owns exclusive rights to the WWF's trademarks in Canada that include broadcast as well as Internet and in-case and on- premise promotions. Initial promotion includes Molson Export/WWF T-shirts in specially marked cases of the beer, a new television advertisement and sports bars and restaurants offering free tickets to WWF live events.

Strategic alliances, Beer & Other Malt Beverages, Molson Inc.

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Back to basics: Canadian Warren Kornblum is out to rejuvenate Toys "R" Us worldwide

Article Abstract:

When Warren Kornblum went to Toys R Us in 1999 as executive vice pressident of worldwide marketing and brand management, he left the advertising plans just as they were and concentrated on changing almost everything else. Stores, staffing, inventory, and marketing partnerships all got revisited. He wants to get the company back on top where it used to be before Wal-Mart took the top spot in toys. Leo Burnett in Chicago handled the most current ad campaign.

United States, Company Planning/Goals, Advertising Activity, Hobby, Toy & Games Stores, Hobby, Toy, and Game Stores, Account Activity, Company Personnel, Hobby, toy, and game shops, Leo Burnett Company Inc., Toys "R" Us Inc., TOY

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Pint pushers

Article Abstract:

Liquor companies are enlisting the services of bar staff in selling their products, especially beer. Bar staff are the best sales personnel, according to Paul Meehan, brand development manager for Guinness Imports of Toronto. One of them is Sarah Byford, bartender and waitress at the Old Spot Pub in Toronto, who urges patrons to try a new beverage. Bar staff learn about new products by attending industry events or through formal training. Guinness has its 'Perfect Pint' program where bartenders and waiters are taught how to present beverages properly.

Beer & Ale

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