Below the surface
Article Abstract:
The effect of networking, connections and reputation on the prospects of success in the advertising business is described. The execution of a contract from the gaming company Ubisoft by the advertising agency Comrade is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Taking the checkered flag
Article Abstract:
The marketing methods adopted as a part of P2P Proximite Marketing's campaign 'Le Grand Prix des Epiceries' developed for Provigo/Loblaws supermarkets in Quebec are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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A slow soft touch
Article Abstract:
Novel techniques used by the firm Female Engineered Marketing (F.E.M.) to help the consumer goods manufacturer Schick in increasing its revenues are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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- Abstracts: Know their customer. Pitched battle. The keys to happiness
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