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Article Abstract:

Energizer Canada developed a promotion for its batteries in cooperation with its promo agency Vectra Marketing of Toronto. The promotion was intended to improve their brand attributes and to further educate consumers on their battery tester innovation. The battery tester innovation was a feature that customers did not seem to understand. Once educated, customers learned to differentiate Energizer's premium brand from a value brand battery.

Public affairs, Museums, Museums & Art Galleries, Energizer Canada

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Book buzz

Article Abstract:

The marketing strategies adopted by publishers to promote the sales of new novels are discussed. Short films that resemble movie trailers are used as effective marketing tools.

Sales Promotion, Methods, Usage, Marketing, Company marketing practices, Sales promotions, Short films, Short movies, Novels

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