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Article Abstract:
Energizer Canada developed a promotion for its batteries in cooperation with its promo agency Vectra Marketing of Toronto. The promotion was intended to improve their brand attributes and to further educate consumers on their battery tester innovation. The battery tester innovation was a feature that customers did not seem to understand. Once educated, customers learned to differentiate Energizer's premium brand from a value brand battery.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Book buzz
Article Abstract:
The marketing strategies adopted by publishers to promote the sales of new novels are discussed. Short films that resemble movie trailers are used as effective marketing tools.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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