Conducting international marketing research in the twenty-first century

Article Abstract:

Marketing research must change to be effective in the twenty-first century. Market researchers must pay greater attention to developing nations and to cultural influences on consumer behavior.

Market Research, Statistical Data Included, Marketing research

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Beyond national culture: implications of cultural dynamics for consumer research

Article Abstract:

The article examines the impact of globalization on consumer behavior.

Consumer Behavior, Analysis, Influence, Globalization, Consumer behaviour

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Competing in the next millenium: challenges facing international marketers

Article Abstract:

Multinational companies that are seeking to maintain competitive edge amidst the evolving business changes must be able to adopt a broader perspective in marketing products and services internationally. These companies must also adopt efficient measures in transferring skills and necessary capabilities from core business operations to other branches worldwide. Managers must further underscore the creation of strong product brands which are necessary in optimizing distribution channels.

Multinational Corporations, Marketing Management, Marketing, International business enterprises, Export marketing

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