Billboards 2.0: digital out-of-home is about to reach its tipping point
Article Abstract:
The Canadian Digital Signage Association changed their name to the Canadian Out-of-home Digital Association to reflect digital's prevalence in the out-of-home advertising industry. Digital out-of-home ad spending in Canada is forecast to grow between 30 to 50 percent over the next several years.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Canada, Organizational nomenclature, Business Associations, Trade Associations, Outdoor advertising services, Outdoor Advertising, Display Advertising, Names, Trade and professional associations, Digital communications, Advertising expenditures, Digital communication, Industry association information, Industry forecasts
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Spinning a new globe
Article Abstract:
The redesign of the newspaper Globe and Mail is described. The plans of the publishers to create more space for advertising in the newspaper are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Newspapers, Services information, Forecasts and trends, Newspaper publishing, Market trend/market analysis, Globe and Mail, Classified advertising, Service enhancement
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Canada
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