Market spotlight
Article Abstract:
The advertising industry of the UK is expected to further experience a decline in advertising expenditure with advertising revenues forcasted to to continue to decrease significantly. The main advertising medium remains to be in print in the country while television accounts for about one third of the industry's total advertising expenditure. Meanwhile, radio is the fastest growing sector of the industry in terms of advertising.
Publication Name: Media International
Subject: Business, international
ISSN: 0266-8688
Year: 1999
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German group moves on Balkan markets
Article Abstract:
WAZ of Germany has acquired a 50% stake in Europa Press Holding, the biggest media company in Croatia, for $19 million. Europa Press will use the investment to strengthen its portfolio, which includes the leading newsweekly Globus and the top selling independent daily Jutarnji List. Europa Press is also considering cutting the prices of its titles and expanding into Slovenia and Bosnia.
Publication Name: Media International
Subject: Business, international
ISSN: 0266-8688
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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