Boston Market and KFC gird for a cockfight; competition heats up between U.S. chains

Article Abstract:

Research shows that Americans are buying less chicken in 2001, unless it's from a fast food restaurant. KFC holds the top spot and plans to renovate all its stores in addition to launching a television ad campaign. McDonald's Boston Market restaurants are right behind, also planning store renovations and its first store openings in four years. Boston Market's profits are better than McDonald's, which are flat; Boston Market was in bankruptcy only two years ago when McDonald's bought it for a bargain price.

United States, Company Planning/Goals, Market share, Fast Food Chicken Restaurants, Brief Article, Statistics, Poultry, Poultry (Animals), Poultry (Meat), KFC Corp., Boston Chicken Inc., BOSTQ

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McHistory Lesson: for East German pair, McDonald's serves up an economic parable; the Wall fell, the Voigts got a franchise, but it isn't all buns and games; seeing green in Red habits

Article Abstract:

A West German, Klaus Rader, was the McDonald's franchisee in Hof on November 9, 1989, when the Berlin Wall came down, and hordes of East Germans flooded into his restaurant for a taste of freedom, a hamburger, fries and a drink. Klaus knew he wanted the first McDonald's on the other side of the Wall. But fate and German officials decided it would be better for an East German to have that. The lucky franchisees were Brigitte and Manfred Voigt.

Germany, Fast Food Hamburger Restaurants, Geographic, Planning, Political aspects, MCD, East Germany, West Germany, Berlin Wall, Rader, Klaus, Voigt, Manfred, Voigt, Brigitte

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McDonald's youth movement: ad blitz targets a hipper crowd

Article Abstract:

McDonald's Corp. has started a new worldwide marketing campaign that will show MTV-style commercials and a song by Justin Timberlake. The campaign will target a younger and more hip crowd.

Television advertising, Company marketing practices, Timberlake, Justin

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