Bottom-up branding
Article Abstract:
Focusing on the success stories of Starbucks, Harley-Davidson and Amazon.com, information and tips are presented for marketers to shift from 360* branding, which involves control of every aspect of their companyEs staff-customer relationship, towards bottom-up branding, in which customers are encouraged to customize their brand.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Marketing procedures, Venture Analysis, Innovations, Marketing, Product management, Business enterprises, Company marketing practices
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
That's segmentation, not sales
Article Abstract:
The use of the segmentation model by the majority of marketers to effectively stratify their customers is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Management dynamics, Civic and social associations, Other Social Advocacy Organizations, Membership organizations, not elsewhere classified, Other Similar Organizations (except Business, Professional, Labor, and Political Organizations), Consumer Organizations, Consumer Groups, Models, Management, Usage, Market segmentation, Company business management
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Canada
Similar abstracts:
- Abstracts: The economics of quality-equivalent store brands. Strategic segmentation using outlet malls. Private labels: psychological versioning of typical consumer products
- Abstracts: Hitting the high note. Totally pointless. No doubting Thomas
- Abstracts: Object modeling and path computation for multimodal travel systems. A dynamic network loading model for mesosimulation in transportation systems
- Abstracts: Minimum cost spanning tree games and population monotonic allocation schemes. Hypercubes and compromise values for cooperative fuzzy games
- Abstracts: FAO and CITES link to save stocks. Time to hook anglers into conservation. Port state control stepped up as FAO says: shut out illegal catchers!
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.