Boutique media shop

Article Abstract:

Advertising industry veterans Julie McIlroy and Julie King have formed a new media planning, buying and consulting firm called McIlroy & King Communications. McIlroy is the former managing partner at Mindshare Canada while King was the company's former group media director. Both women are interested in working with marketers and creative boutiques to help them complete their media work. McIlroy & King is already working as the media department for KCG Marketing Services, a creative marketing company in Oakville, Ontario.

Organizational history, Agency Formation/Mergers, McIlroy and King Communications

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Nike hopes to 'boing' with Shox

Article Abstract:

Nike is rolling out a global ad campaign for Nike Shox, the most researched and tested product to launch out of its laboratories. It took more than 16 yeas of research, development and testing the possibility of attaching springs to an athlete's foot. The line has been engineered to meet the demands of the top three sports categories, namely, running, cross-training and basketball, with a Shox shoe for each sport. The ad campaign was launched on Nov 15, 2000, to promote the new line.

Advertising, Oregon, Rubber and Plastics Footwear Manufacturing, Rubber Footwear, Nike Inc.

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Making online buys work

Article Abstract:

Online media buying services in Canada are analyzed. What works, what does not work and what is planned for 2003 are discussed.

Services development, Analysis, Product development, Panel Discussion, Company service development, Service development, Internet marketing

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