Bowne of Canada

Article Abstract:

Bowne and Co Inc of Toronto, Canada, provide its customers with an advanced and integrated approach to fine printing. The company, which is the leading financial printer in Canada, also handles file conversions, electronic securities filings, multimedia CD-ROMs and Web site development. In Toronton and Montreal, the company offers 24-hour accessible pre-press, printing and bindery operations, which are linked to its facilities in Calgary and Vancouver and to its sites around the globe.

Strategy & planning, Printing, Commercial Printing, Printing industry

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L'Oreal Canada

Article Abstract:

L'Oreal Canada's marketing initiatives in 2007 are discussed. The company sponsored the first installment of a festival of arts and creativity in Toronto called Luminato. According to the company's chief marketing officer, the event provided a staging ground for multiple L'Oreal brands. The details of the festival are also presented.

Marketing procedures, Toilet preparations, Marketing, Cosmetics industry, Company marketing practices

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