British (laundry) soap opera

Article Abstract:

Procter & Gamble's Ariel detergent competes with Uniliver's Persil in the detergent-in-the-tablet form market in UK. The Persil tablet is projected to cover a 20% market share in the one-billion-pound-sterling-a-year industry within two years, according to a Reuters report. Procter's Ariel accounts for over 50% of the company's laundry detergent sales in the country, says company spokeswoman Linda Ulrey. Procter also launched the Ariel disc for a micro-market test in Grimsby, UK, and Cleethorpes, UK.

Comment:

Persil detergent competes with Procter & Gamble's Ariel in the detergent-in-the-tablet form market in UK

United Kingdom, Soap and Other Detergent Manufacturing, Soaps & Detergents, Procter & Gamble Co., Cleaning agents industry, Unilever Group, Article

---

Protecting your image around the world; trademark rights are expensive to obtain and easily lost

Article Abstract:

Companies are advised to first formulate a strategy to protect international trademark rights before announcing a new trademark. This should ensure that so-called trademark 'pirates' will not own the mark in countries where they were the first to file an application. Filing applications in major markets is estimated to cost $75,000, a reasonable amount considering the cost of litigating and recovering a brand name that has been pirated.

United States, Intnl Marketing

---

Know yourself, know your product

Article Abstract:

A company's self-assessment should be focused primarily on its product in order to create measures to correct its defects, to make it client-friendly and to take advantage of its strengths. For instance, Aliso Viejo, CA-based Flex-Foot, an ISO-9000-certified maker of high-tech artificial limbs, has successfully penetrated foreign markets, such as stable economies as the EU and Scandinavia, because the company knew its product very well.

World, Marketing Management

Similar abstracts:

• Abstracts: Spanish thrust-vectoring nozzle begins trials. Team STAR targets latest tests. USAF to test redesigned survival radio
• Abstracts: Astra halts car output. Waiting for Jakarta's dust to settle. Coca-Cola Amatil struggles to handle Indonesian woes
• Abstracts: Paribas embarks on campaign to a better image. France expects sustained growth for its economy. Monsanto ads promote genetically altered crops
• Abstracts: Mobistar will launch IPO on Brussels bourse. Germany to seek 200 million marks for cell license. KPN-Orange Group gets Belgian license
• Abstracts: Citibank plans to expand its operations in Ireland. Creditanstalt seeks a complete review of its wartime past

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.