Burger boom

Article Abstract:

McDonald's Corp. has a particular approach to expansion into new markets. The company studies the market over a long period of time and, when ready to enter, it employs locals at top management levels. It uses local suppliers wherever possible, and adapts products to suit local tastes. This approach has led McDonald's into 103 countries and to a position where two-thirds of its profits come from outside America. The company is keen to expand further in Asia. It has 2,279 outlets in Japan, 10% of its global total, and is expanding with the growth of consumers societies in other Asian countries.

Fast Food Hamburger Restaurants, Asia

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Think locally

Article Abstract:

The local firms which supply McDonald's restaurants in Asia reinforce the attention to detail demanded by McDonald's Corp. Firms, including McKey Food Services in Shenzhen, must be able to supply food products which have the same quality as those sold in other parts of the world, despite problems associated with obtaining their supplies locally. McKey supplies 38 million pounds of meat products a year for McDonald's outlets in Asia, and like McDonald's, it has a systematic approach to evaluating quality and techniques at every step in the supply and production process.

Animal Slaughtering and Processing, Meat Products, Meat industry, McKey Food Services

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Home advantage

Article Abstract:

Fast food chain Jollibee Foods Corp. beats the competition from McDonald's Corp. in the Philippines, partly be copying elements of McDonald's marketing techniques. Jollibee has 220 outlets in the Philippines, around twice the number operated by McDonald's, and it forms a part of Filipino culture. Two elements in its success are the production of burgers which cater more to local tastes and the serving of chicken and rice dishes, but another is the adoption of a McDonald's-like appearance, from the use of a mascot to details of restaurant design and equipment.

Fast Food Restaurants, Philippines, Jollibee Foods Corp.

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