Buy theirs, get ours free: Catalina Marketing
Article Abstract:
Catalina Marketing Corp has devised a way to generate discount coupons at the checkout that reward faithful brand shoppers or that compete directly with a rival company. Coca Cola buyers may receive Pepsi coupons or hot dog buyers may receive mustard coupons, for example.
Publisher: Economist Newspaper Ltd.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1992
Computer peripheral equipment, not elsewhere classified, Innovations, Target marketing, Catalina Marketing Corp., Coupons (Retail), Discount coupons
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1992
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Odd man out under Oddsson
Article Abstract:
Iceland wants to stay out of the European Community, because they value their fairly recent independence and their exclusive 220-mile fishing zone. Prime Minister David Oddsson has dropped totally out of favor after riding a popularity wave into office nine months ago.
Publisher: Economist Newspaper Ltd.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1992
Membership, International relations, European Union, Iceland, European Community
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1992
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Comment about this article or add new information about this topic:
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