Canada's top media buying companies
Article Abstract:
The five leading media buying companies in Canada for 1999 are OMD Canada led by Ann Boden, Media Buying Services Ltd/The Media Co/Retail Media Inc/Publicite/Le Groupe TMC/The Media Co, Initiative Media, The Media Edge/The Young and Rubicam Group of Companies Ltd and Cossette Media. The ranking is a reflection of the transformations that transpired during the year, the most notable of which is the decision of Omicom Group of New York State to create OMD Canada, a new buying entity.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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Life under globalization
Article Abstract:
Globalization does not mean the end of future development for individual marketers. Some of the indigenous Canadian companies have a big market presence and one can always do well even while working for some foreign parent company. Decisions may be taken overseas, but successful implementation is a different ball game, and Canadians who live in a blend of cultures and languages can make very good global marketers in places that are culture sensitive.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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Le breakthrough
Article Abstract:
More French Canadian firms won awards at the 2003 Marketing Awards.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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