Abstracts » Business, international

Canadian forces

Article Abstract:

Canada's military conducted focus groups in six cities across the country as part of its recruitment campaign. In each city, 75 ordinary citizens were shown photographs that depict military life, and were subsequently asked which photos they liked and which they did not. According to Mike Walker, the National Defence headquarters' public opinion research manager, the goal of the activity was to determine which images should appear in the army's recruitment campaign.

Personnel administration, Armed Forces, Methods, Recruiting, Photographs, Industry hiring, Images, Photographic, Recruiting and enlistment

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ICBC shows drunk driving excuses

Article Abstract:

The television advertising campaign launched by Insurance Corporation of British Columbia for highlighting the dangers of drunk driving during Christmas season is discussed.

Fire, marine, and casualty insurance, Control, Property and casualty insurance industry, Drunk driving, Driving while intoxicated, Insurance Corporation of British Columbia

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Socially awkward

Article Abstract:

The animated television commercial advertising strategy adopted by Telus to promote its new cellphone store is discussed.

Facilities & equipment, Retail Stores, Buildings and facilities, Stores, Animation (Cinematography)

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