Cereal killer

Article Abstract:

General Mills Canada Inc's giveaway of six Hasbro Interactive games is being praised as a brilliant idea by advertising executives and industry observers. According to Tony Chapman, president of Toronto-based Capital C and chair of Marketing 2000 Canadian Promo! Awards, the giveaway is the best promotion he has ever seen in cereal. Also, grocers were pleased with the promotion as shoppers tried to collect all six CD-ROM computer games that include Monopoly Junior and Clue in Cheerios and other company cereals.

Breakfast Cereal Manufacturing, Cereal Preparations, General Mills Canada Inc.

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An upscale love affair with print

Article Abstract:

Six of the first seven sports in the top ten advertisers in Canadian newspapers in the first half of 1999 were car dealerships. The automobile dealers, all which are allied to General Motors, Ford and DaimlerBenz, spent around C$200 million on advertising, with more than 81% going to newspapers. Car dealerships prefer to advertise in newspapers because it easily reach the target market for luxury cars, with 88% of the target groups using newspapers as their prime media source.

Motor Vehicle Dealers, Motor Vehicle and Parts Dealers, Advertising and Related Services, Print Advertising, Automotive dealers

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Outdoor on call

Article Abstract:

Outdoor ads are a natural vehicle for mobile phone marketers. Mobile phone users are typically people on the go and spend much of their time out of their homes. Billboards also allow cellular companies to emerge from the clutter that besets other media such as radio and television. Marketers say an effective outdoor campaign should be very simple as the ad space and the attention span of consumers are much more limited than in other media.

Cellular and Other Wireless Telecommunications, Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Cellular Mobile Tel Equip, Mobile Radio Services, Wireless telephones

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