Channel Switching Between Domestic and Foreign Markets

Article Abstract:

This study looks at a transaction cost model in which small, knowledge-intensive companies switch from the channel they use in the domestic market to a different channel they use in a foreign market.

Author: McNaughton, Rod B., Bell, Jim
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2001

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Motivational Influences on "Buy Domestic" Purchasing: Marketing Management Implications from a Study of Two Nations

Article Abstract:

Domestic campaigns with emotion-based appeals to help market local products in countries like the U.S., Portugal, Japan, France, Canada and Mexico are shown to be likely successful.

Author: Granzin, Kent L., Painter, John J.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2001
Portugal, Motivational Techniques, Statistical Data Included, Methods, Canada, Japan, Marketing, Mexico, Sales management

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Strategic Export Pricing: A Long and Winding Road

Article Abstract:

This study looks at international pricing as the moment of truth in such markets as communication technologies.

Author: Stottinger, Barbara
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2001

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Subjects list: Research, United States, Business, Business research
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