Abstracts » Business, international

Chapters Internet takes on retailers

Article Abstract:

Chapters Internet has announced its plan to launch a wider range of product category as part of its strategy to take on leading online store Amazon.com. The company has recently introduced video games and electronic products, and will likely follow up with other items such as toys, software and home improvement products. Chapters Internet invested around C$10 million-C$12 million on advertising in 1999, while revenues surpassed C$20 million.

Video Retailing Service, All Other Information Services, Home shopping, Chapters Internet

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Levi tries butt promo to halt sales sag

Article Abstract:

Levi Strauss and Co (Canada) Ltd of Richmond Hill, Ontario, has launched a new marketing campaign to boost its sagging sales. The company, which spent C$3.3 million on advertising in 1998, said it will introduce its biggest promotion and will back it up with product innovations and an increase in budget. Its parent Levi Strauss and Co has reported a drop in overall North American sales from $4.6 billion in 1997 to $3.9 billion in 1998.

Cut and Sew Apparel Manufacturing, Men's & Women's Jeans, Jeans (Clothing), Levi Strauss and Company (Canada) Inc.

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Speedy response to a crisis

Article Abstract:

After 9/11, it was very doubtful that the tourism industry of Canada could do well. But the innovative ideas of the marketing team at Canada Tourism Commission, promoted domestic holiday within Canada and also made an impact on the Americans to show a probable 13% of them visiting Canada.

HOTELS AND OTHER LODGING PLACES, Tourist Travel, Marketing, Description and travel, Travel industry, Company marketing practices, Tourism

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