Chinese challenge
Article Abstract:
The increasing Chinese population in Canada and lucrative business opportunities provided by these communities to Canadian business organizations is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Economic aspects, Chinese Canadians
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Making multicultural work
Article Abstract:
The challenges that will arise in multicultural marketing and strategies that should be followed for such ethnic group marketing are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Evaluation, Multiculturalism
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Underserved ethnic groups
Article Abstract:
Guidelines for target marketing under minority ethnic groups in Canada are presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Canada, Ethnic groups, Target marketing, Methods, Marketing
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