Mac's builds loyalty with froster.ca

Article Abstract:

Mac's is promoting its carbonated frozen beverage on the Internet. This is the convenience store's first attempt at Internet advertising.

Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Convenience Stores, Grocery stores, Bottled and canned soft drinks, New Electronic Marketing, Soft drinks, Brief Article, Mac's, Froster (Beverage)

---

Clive's flight plan; don't be mislead by his informality and offbeat sense of humour. WestJet president Clive Beddoe is a highly disciplined leader who knows exactly where he's going

Article Abstract:

Clive Beddoe, president, CEO and executive chairman of the discount airline for western Canada, WestJet, may be approachable, but he is very focused, too. The 'little airline that could' showed quarterly profit increases when competitor Air Canada showed quarterly losses. WestJet was founded in 1996; Calgary's Creative Intelligence Agency has been the airline's agency since the beginning. WestJet went public in 1999 and intends to remain profitable and competitive and approachable.

Company Planning/Goals, Scheduled Airlines, Scheduled Air Transportation, Executive changes & profiles, Advertising Activity, Air Transportation, Scheduled, And Air Courier Services, Account Activity, Company Personnel, Airlines, Westjet Airlines Ltd., Creative Intelligence Agency

---

Will that be Tetley or Nabob?

Article Abstract:

Manufacturers of branded products are increasingly seeing the advantages of marketing to the food service industry, particularly in restaurants, airplanes and trains as well as in institutional cafeterias. This is specially prevalent as branding becomes a major trend in the food industry. Manufacturers such as Nestle Canada, Campbell's Soups, Tetley Tea and Tropicana Products are beginning to intensify their efforts in marketing to food establishments.

Marketing

Similar abstracts:

• Abstracts: Clinton may seek legacy in international agenda: president will have to show firmness and vision in his foreign-policy accomplishments
• Abstracts: Nanya proves smaller size can be a boon in chip industry: Maker of next-generation semiconductors rides high, leaving bigger rivals in the dust
• Abstracts: Phone unit of humbled PCCW begins peddling a huge bond issue. Quarterly warning sends Sprint stock tumbling 5.1%
• Abstracts: SAP says it isn't for sale, door to deal is left ajar: CEO defends viability of German software firm after news of Microsoft talks
• Abstracts: Glaxo's earnings decline 13%, hit by weak dollar, generics profit expected to rebound in 4th quarter, CEO says as new drugs are released.

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.